• Shah & Shah Distinctive Jewelers began nearly a century ago during the Prohibition era.
    Established in 1929, Washington DC, Shah & Shah opened the doors to its first store on 921 F Street, NW, where it became an institution for over five decades.

    While still staying within the realm of gems, this exploration took us more directly to the heritage of Shah & Shah. The graphic element of the brandmark reflects the shapes of gems, from emerald to round cut; and the custom typography within the brand container was inspired by Old English lettering. The brand expression here is stately. 

    Agency: Design Army
    Client: Shah & Shah
    Chef Creative Officer: Pum Lefebure​​​​​​​
    Designer/Animator: Dang Vo