Lipstick Lobby "Fired Up" Packaging

  • Shanti Sparrow collaborated with the Lipstick lobby in the creation of the "Fired Up" Lipstick. Every single dollar of the net proceeds from the sale of Fired Up, a bright orange shade (and the colour of gun violence awareness), goes straight to the Brady Campaign, where the money will be used to help fund on-the-ground initiatives by one of the oldest, longest-standing gun-reform organisations in the country. 

    The illustration of the packaging is based off two core ideas – the power of women uniting and peace. This is achieved through the use of an optical illusion. The first layer portrays women in formation in a sea of togetherness. The second layer is of a peace dove and olive branch. These are intertwined together to create a hopeful and aspirational message. 

    Selected for the Society of Illustrators 61', honourably mentioned in 3x3 Illustration Annual No 16, winner of GDUSA American Graphic Design Award. 

    Product Photography: Tim Seguin  |  Editorial Image: Kate Powers  |  Packaging Design: Alex Shannon