Passion Motorcars is an upcoming car dealership that will operate in Los Angeles, California. The boutique gallery focuses on classic cars and specializes in Porsche and Mercedes-Benz models from 1955 to mid 1970s.
In this project, you will find logo, stationery, t-shirt, car plate and website designs. The visual language is based on the fact that the gallery intends to perform not only as another classic car dealer, but act as a club that represents a lifestyle. While the logo design pays an homage to the vintage style of the era of classic cars, other design materials and the color scheme depict an upscale, elegant brand personality.
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