High Tide developed branded elements for Space Camp, an immersive consumer experience for Nike based on Tom Sach’s studio practice. The event also marked the release of Sach’s Nikecraft Mars Yard 2.0. Upon entering the converted industrial complex on Governor’s Island, participants received a NASA ID card before engaging in a series of mental and physical tests. Nike staff as well as active participants were outfitted with uniforms designed by High Tide for the event.
The shoes were based on Sachs’ meetings with NASA scientists, and designed for a mechanical engineer at the agency’s Jet Propulsion Lab who created the airbags used in the Mars Exploration Rover missions. The trainers were made using Vectran, the same fabric the airbags are made from, and also incorporated details borrowed from lunar overshoes worn by astronauts.
Photos: Kevin Kunstadt, Josh Rubin