PROJECT: Identity for Jackrabbit Design - METAL BUSINESS CARDS
LEAD DESIGNER: Lynn (McCormick) Spooner
DETAILS: As a graphic designer at Jackrabbit Design, Lynn conceptualized and created the company's new logo and visual identity. The new look and feel was developed and launched in 2006 with business cards that would leave a lasting impression. The cards are solid aluminum with an anodized matte finish. The design includes sleek rounded corners and embossed rabbit ears.
Lynn's design of the Jackrabbit company logo received a 2009 American Graphic Design Award by Graphic Design USA in their national design competition. The Jackrabbit logo was also chosen to be published in the book titled "LogoLounge: Master Library, Vol 2: Animals & Mythology" by Rockport Publishers, 2010.
Lynn has been part of the Jackrabbit Design team since 2005 and currently holds the position of Art Director.