A short-term identity for the annual, national utility worker competition. The competition was created to test and recognize the continual improvements electric utilities have made to ensure safety—historically this profession has led to many fatalities. Line Workers are highly committed to their profession and willingly endanger their lives to serve their community. Their families are very proud of their line of work. The collateral was created to embody the trade and Line Workers' passion.
Designers: Thomas Dang, Yolanda Kelly
Illustrations: Yolanda Kelly