If tattoos are about standing out, Starlight Tattoo is about fitting in. Our task: create a secret society for those with Starlight Tattoos. From strategic positioning, through identity, with print, web, interior, and merchandising activations we created an entire experience—even Gant Rugger apprones for artists to wear. Located in premiere locations around the country and catering to a new class of those who stand out, Starlight is about an experience, connecting directly with artists and transporting the basic tattoo experience into one that is transcendent. Come join the secret society. For life, liberty, and pain. brand strategy: Tricia DelGaudio positioning strategy: Pablo Ulpiano images used for concept purposes only

Published: March 29, 2013