Design Brief: design a printed leave-behind brochure to assist Teague Interior Designers (accompanied by their Boeing sponsors) to introduce and explain the purpose, effect and functionality of the new LED lighting system on the 787. This pieced should be highly visual for the mostly English as a second language airline audience, easy to understand and memorable. This piece should also be 'non-branded'. The goal of this brochure should be explain, build understanding to facilitate installation specifications for the customer airlines and build enthusiasm for the new 787 airplane.
Using the instance of a flight from New York to Paris, this visual diagram easily and effectively conveys the lighting scenes the new 787 LED lighting system can smoothly transition and transform the mood of the cabin.