• Form&Press
    Naming/ Branding

    We were commissioned to design the visual language and branding for Form&Press, a sportswear brand. Form&Press's philosophy states that through discipline and hard work people could lead to a better quality of life—through physical, healthy and mental transformation.

    Our graphics solution that represented those values, was the creation of a mark that combines both initials F&P, evoking all the movement, transformation, and evolution that comes within the brand.