Royal Imports has established a great reputation as a well-known company with a long history.
The previous company identity was created many years ago when the company was originally launched. The executive leadership of the company sought to update its identity and brand, starting with the company logo, in order continue to attract customers and keep up with contemporary visual standards.
The project included creation of numerous sales and marketing materials including stationary, sales catalogs, brochures, booklets, flyers, magazine advertisement, website hero images and banners, packaging, product manuals, labels, apparel, and expo booth development.
The client wanted to continue to have a crown element in the logo not only for its relation to the company’s name, but because of existing customer familiarity with they company symbol. To achieve an updated version, I created a contemporary, stylistically clean and simple crown icon. Its shape and parts of the shape have been extended to all company materials.