GoodWin Idea Identity

  • GoodWin Idea 
    Brand Identity

    I find it unusually difficult to create a logo for myself or any of my close friends, often due to the pressure of performing a typically professional act for a very personal connection. It is exceedingly hard to step back in this case and view the task objectively through the company lens without considering the person behind it. Luckily, I managed to switch my mind to client design mode by focusing on the company itself, to create exactly what I needed—a simple monotone logotype with a bold, contemporary-feeling that would be communicated well in all sizes and mediums.


  • The idea was to stay away from typical artistic references to achieve more originality than the obvious “I am an artist” identity. Therefore, clean lines, dynamic shapes, a bold appearance and emphasis on simplicity were my winning cards in this game.