Rory is filling an unmet need for the modern woman: accessible, high-quality healthcare for the biological changes of midlife and beyond. We worked with Rory from inception through launch to create a brand experience that’s focused on improving the quality of life for millions of women. Rory’s audience is older (40-65), and not digital-native. Going online to access healthcare can be an unnerving (and new!) experience. To build trust, we created a visual system that channels femininity and maturity. Our messaging is focused on clear, informative, nonjudgmental language infused with the empathy we all seek in a healthcare experience.
March 21, 2019
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