PURE Packaging Design

  • PURE is a new natural sparkling energy drink brewed with natural ingredients carefully selected all over the world based on their energising qualities. The task was to develop packaging that conveys the natural origin of the product. To differentiate the product from the established brands in the category, the visual language is focused on the elements of places of origin instead of traditional in this category metaphors that communicate motion and action. 
  • Made for Lantern Innovation