COOLS Rebranding

    Creative Direction, design and total rebranding of iconic fashion and beauty engine COOLS.
    COOLS \ ˈkülz \ 
    A world of fashion. One single collection. The tool to shop millions of pieces at once. 
    A destination for choice and freeing ourselves from the dominent fashion narratives.
    Influenced by the downtown culture, COOLS covers style from A to Z: from cultural interviews and trend reports to providing the tools for people to shop efficiently and consciously.
    With authenticity at its core, our content is raw and unfiltered. Covering fashion, beauty and culture, we bring stories of independent thinkers and report on what’s shaping our society now.
    Offering unique styling inspiration, COOLS also provides a shopping search engine that puts millions of products from hundreds of stores at your fingertips.