The F is Hu. Apparel Branding



  • The Future is Human
    | Apparel Global Branding | ID and Lenguage
    .
    Humans have the power to imagine what is coming, and
    the force that make it happen.
    The future is human just because we create it.
    We are the future.
    The F is HU
    .
    Inspired in the human perspective of the future, the brand is developed with the concept ¨interpolation¨; the fusion of the types introducing the metaphor of the male and female fusion of genders. The language exposes one open system with symbology and artworks created for transmitting the idea of the human movement to survive in the future.


    Project worked on ¨interpolation¨concept.
    Inspired on Dead History Type, in honor at P. Scott Makela 1960-1999.







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