The task was to create a groovy logo and label (front and back) for a smoothie. Make people question what they put in their bodies – this is why the focus with Trust drinks is on the ingredients, rather than the brand. This is a drink for millennials. It’s transparent, responsible for the environment and fun. In the branding we try to communicate a sense of newness, trustworthiness and fun.

Published: February 23, 2019