Asian Paints - Colour Of The Year 2019

  • Asian Paints | Colour Next 2019
    Colour Of The Year - Awakening

  • Asian Paints launched its integrated brand campaign, Colour Next ‘19, meticulously selecting a ‘Colour of the Year 2019’, Vine Yard, which is a shade of plum that lies between the colours purple and brown. The purple in the mix brings in authority and power, while the brown lends it a down-to-earth touch, thus making the colour reflective of a strong resolve with noble intentions.

    Post Office Studios was brought on board to carry out the production, design and animation of the brand film, as well as to conceptualise the key visuals for the entire Colour Next campaign.

  • A variety of distinct, abstract elements comprise the film’s visuals, varying from those that fall on the regal end of the spectrum, to others that are more humble in nature. Throughout the film, the Vine Yard colour palette is strongly relied upon to visually showcase the same.

    We had the opportunity to work with numerous International artists for this project. Working with such talented people globally has proven to be a unique and fulfilling collaboration and helped us create such stunning imagery. 

  • Artist: Nachei

  • Artist: Gabor Ekes

  • Artist: MES

  • Artist: Dave Stewart

  • Artist: VA Lokos

  • Artist: Marcel

  • Artist: Vaibhav Negi

  • Conceptualized and Produced by Post Office Studios

    Client : Asian Paints
    Director : Aditya Tawde
    Creative Director : Harsh Sharma
    Lead Producer : Aunnesha Sen
    Associate Producer : Saloni Dukle
    3D Design and Animation : Iain Chudleigh, Gabor Ekes, Vincenzo Memeo, Marcel HB, Vladimir Arisov, Dave Stewart, Felipe Goldsack, Nachei  Sanchez, Mesrop Hovhannisyan​​​​​​​, Vaibhav Negi 
    Editor : Aditya Tawde, Akhtar Shaikh
    Sound Mix and Design : Tommy Monterio
    VO Artist : Aditi Thirani
    VO Studio/Engineer : Ridhi Raag Studios / Brandon Cooper
    Scriptwriter : Nandini Godara