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Lidl Summer

Art Direction, Illustration, Graphic Design

- PROJECT FEATURED ON:
- Graphic Design — 2/20/2019
- PROJECT FEATURED ON:
- AIGA Member Gallery — 3/4/2019

A summer marketing campaign
for Lidl Finland.

The overarching concept is that
the summer in Finland is quite short,
so people worry that it might
end before it has begun!

The slogan for the campaign
translates as
‘Live like it is the last day of summer’
Approximate translation:
'It can be over sooner than you think'

We illustrated the ideas to recall
classic summer travel posters,
but whilst also expressing the
jokes within the headlines.
(We discovered some of the
humour is quite specific
to summers in Finland ;-)

We decided to design all of the
visuals around the Sun, as a nod
to the yellow circle of the Lidl logo.
The campaign appeared in outdoor
media and press advertising.
Approximate translation:
'Summer glass is always half full'
Approximate translation:
'Live like it is the last day of summer'
Approximate translation:
'Ready in place, go'
Approximate translation:
'Heatwave, an urban myth?'
(two concept images)
Newspaper advertising.
Thank you.

Client: Lidl
Agency: Folk