Atticus is a new kind of law firm, on a mission to reinvent how Americans seek and find legal help. Atticus is a single place that anyone can turn to for rapid, expert help answering questions about their legal needs. They diagnose their client’s needs, explain their options, and help them find and hire the right lawyer (or nonprofit) to move forward.
This case study contains the final mark, and collateral and incredible illustration work from Vera Voishvilo. The original brand direction case study can be viewed here.
Atticus combines the accessibility and feel of a classic small-town lawyer with the breadth and power of modern technology. The final custom logotype for Atticus was built off the back of Caslon Pro in order to reflect this modern take on the small-town feel. The logotype embraces the old-style serif with organic structure, but modernized by cleaning up the letters and making them more consistent and geometric.