Laying the Foundations (register interest)

  • I'm writing a book about system design and digital brand guidelines!

    This is real talk about creating design systems and digital brand guidelines. No jargon, no glossing over the hard realities, and no company hat. Just good advice, guidance, experience, and practical tips.

    System design is not a scary thing — this book aims to dispel that myth. It covers what design systems are, why they are important, and how to get stakeholder buy-in to create one. It introduces you to a simple model, and two very different approaches to creating a design system. What's unique about this book is its focus on the importance of brand in system design and creating documentation. It’s a comprehensive, practical guide that’s simple to follow and easy on the eye.

    I created this simple responsive website to promote the book. If you register on the website I will let you know when the book is available!

  • Learn more and register interest at: