QTH Company Introduction Brochure
Qian Tai Heng is an old-fashioned Chinese tea company. The company’s annual handbook is characterized by geometric and aesthetic thinking. This thinking is embodied in each cup of this tea after water is poured, as there is a telling suspension of tea leaves inside. The roundness of a tea cup and the square bodies of the company’s tea leaves are the epitome of the company’s entire design concept. The lines in every square are much like the English in each chapter in the handbook, which transports handbook readers into the unique transformation of the company itself. In the same way, one is whisked away on a journey through drinking a cup of the tea.
Creative & Art direction : JenWei Huang
Photography：PLUS Commercial Photography Co., Ltd.
Client：Chibi Qian Tai Heng Tea Industry Co., Ltd., Wuhan, China