Salym Petroleum Brand ID

  • The goal of the project was to create a video production style for the oil producing company. It should have reflected its field of activity and reveal the logo, but also be abstract and minimal in a way.

  • We decided to use the common perception of the petroleum as a black viscous fluid and to show the birth of the company logo from it. Starting from the simple oil drop that gives life to a cube, which then transforms into a more complex structure because of their reaction together.

  • Credits:
    Creative producer: Sergey Ivanchuk -
    Art direction, motion design: Yaroslav Primachenko -
    Music: Mikhail Ivanchuk

    Thanks for watching!