The law firm Husch Blackwell had grown by leaps and bounds, mostly through acquisitions. As they eyed even more growth, they needed a brand
(and ultimately, a website) to unite their internal teams around their client-centric approach and show clients – both existing and prospective – how they’re different from traditional law firms.
We created elements that felt like an evolution of their current brand, so existing materials could live right alongside newer pieces. With every element our team built, we asked ourselves, “Does this look like a brand that’s leading clients toward better?”
Language and Positioning
UX/UI Digital Design