Tree of Happiness.
The first Christmas tree fueled by people's Christmas spirit.
Taking over the Christmas season, the brand creates a Christmas icon fueled by green energy. A tree fed by people's happiness. Through a website experience where people travel through an immersive experience into the "Valley of Happiness".
Using facial recognition technology, people can
measure their Christmas spirit and contribute to lighting the Tree of Happiness.
At the end each user can share their tree as an interactive Christmas postcard, where they leave a personalised message for their family & friends.