Chinese characters are ideographical in nature. The black-and-white Heart poster series puts the uniqueness of Chinese characters centre-stage. The motifs are composed of 525 characters layered on top of each other, each character visibly containing either of the two “xin” radicals. “Xin” means “heart” in Chinese and, in the series, it represents the emotional aspect of writing, since even individual ideographic Chinese characters can express moods, traits and aspirations. Although a common human experience, this form of expression is uniquely Chinese.
Integrating modern aesthetics with technology and cultural heritage to present the unique means of expression of the Chinese people.
(心如細絲；心細如絲 )、(心動則千變萬化；心靜則永恆不變 )
Golden Pin Design Award / Best of Golden Pin ( 金點設計獎 / 年度最佳設計獎 )
IF Design Awards / Red Dot Design Awards / Hiii Typography / Graphis Typography 4 / DFA Design for Asia Awards / USA International Design Awards / A' Design Awards /
German Design Awards / Muse Creative Awards / Indigo Design Awards / London International Creative Competition / NYF Advertising Awards / HKDA GDA Awards /
NY TDC Awards / K-Design Awards / China Star Design Awards / Clio Awards
Moscow Global Biennale of Graphic Design Golden Bee / Ecuador Poster Bienal / ShenZhen International Poster Festival / China The Beauty of Chinese Characters /
India Typography Day / Golden Pin Design Exhibition / Hong Kong International Poster Triennial / Czech Republic Virtualni Bienale Praha / Peruvian Design Biennial /
China Printing Design Biennale
Asia-Pacific Design (APD) No. 13 / Chinese Creative Design Annual
Creative & Art Direction：JenWei Huang
Design : JenWei Huang
Copy : JenWei Huang
Printer：Colonel Printing Co., Ltd.
Client：The Beauty of Chinese Characters, Beijing, China