This is a series of editorial illustrations created for the enterprise content marketing platform NewsCred. These ebooks were released on a monthly basis and sent to NewsCred's partners and clients, elucidating how to overcome common stumbling blocks and misconceptions about marketing strategy. They address the topics of content marketing blindspots, obstacles to operational efficiency, and integrated marketing strategies.
Our aim was to make these somewhat dry, obtuse marketing concepts a little more concrete and personal by grounding them in visual metaphor. We created a style that can expanded across future NewsCred ebooks.