Gracias a Dios Agave Gin
This project represents everything that I love about Mexico; it’s bold colors, intricate detail, and handcrafted tradition. It is inspired by the past but rooted firmly in the present. This also represents the first time I have ever been asked to redesign my own work.
Gracias a Dios commissioned me to redesign their Gin label with two objectives; to create a new brand independent of their mezcal products, and to design for two additional skews that were being introduced into the market alongside their original Gin.
Every piece of lettering has been customized to make the work feel more authentic. The typography reflects the individual personalities of the three skews, even in the smallest piece of information.
These three labels are an expression of Mexican packaging in the present that unapologetically uses the past as a tool to communicate nostalgia. I strongly believe that by keeping this classic design language alive I will help extend the life of handcrafted Mexican solutions for the generations to come.