Industry West’s Chief Marketing Officer approached us in late 2016 looking to increase traffic and sales on industrywest.com. Industry West, founded in 2011, is an online furniture retailer based out of Jacksonville, Florida. The brand provides unique midcentury modern furniture to both commercial and residential markets.
We worked with Industry West from 2016 to 2018, and focused primarily on creating consistent email, social and online ad campaigns from early 2017 to late 2018. We designed, coded and managed their marketing email campaigns, sending 2 to 3 emails per week to engaged subscribers. We designed assets for their social accounts on Facebook, Instagram, Twitter and Pinterest, and helped manage interactions with the posts along with the CMO and customer experience team. In total, we created over 50 different online banner ad campaigns and worked with Direct Online Marketing to implement and track engagement.
We developed all of the creative assets and managed their email and social accounts with an understanding of the brand and while planning for its future. We purposefully developed styles that were cohesive with Industry West’s website design, its voice and interaction style. We ensured that our designs were consistent with the brand as its current customers understood it, while also planning for attracting and engaging new customers. We created styles that were flexible enough to evolve as we anticipated the brand would evolve over time.
Digital marketing strategy and design (Email, Social, Online ads)
Print-based marketing design (Lookbooks, Holiday cards)
Large format (Delivery truck design, Window signage)
Industry West, client
Jensen Hande, photographer