Simmetria


  • Client
    One of the biggest manufacturers of beauty tools in Ukraine.

    Challenge
    Our task was to create a new brand for an upscale market segment: naming, logo, brand identity, 
    packaging, and retail outlets design.

    Concept
    Harmony has a strict scientific structure, where symmetry is the core. We subconsciously consider aesthetic any symmetrical form we see around us. There are endless examples of symmetry in the world of nature: sunflowers grow according to radial symmetry; snowflake has clear hexagonal symmetry & so on. The laws of symmetry could be seen in beauty tools that help us achieve an ideal shape, just look at scissors. People spend hours doing manicure and pedicure, aiming to perfect symmetry... 

    Please note: all the photo content used in this presentation is of non-commercial use but for portfolio showcasing purposes only.

  • Creative Directors – Boris Alexandrov & Anna Alexandrova
    Account Manager – Daria Svidchenko

    Branding
    Art Director – Elena Parhisenko
    Graphic Designers – Server Terlekchi, Anton Storozhev
    3D Artist – Sergey Makuhovskiy
    Copywriter – Dimitry Panasiuk
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