AIGA Design Camp is one of the national organization’s premier design conferences, one that takes our profession and passion to the great outdoors of Northern Minnesota. The theme, “Inside Out” inspires creatives to find inspiration within them and let it out.
The visual language was based on deconstructing ideas about creative expression and connecting them to individual traits. The voice is empowering, putting creatives at the center of an idea that is open – applicable to anyone who creates. Part informative and part fun, the materials helped to create an environment intended to open up campers to an inspiring weekend.