Our task was to develop a brand of wholesome banana bars with an international look and feel
with an outstanding presence on the shelves.
Jana Banana was created with original recipes for a low-calorie, high fibre snack with no added preservatives.
We based the brand essence on the insight that a nutrition snack can be colourful, tasty and happy.
The logo concept was inspired by the famous Brazilian singer Carmen Miranda, who used to
perform wearing a tropical fruit hat.
Project manager: Antônio Eduardo
Designer: Allan Gomes
Agency: Obah Design
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