Jana Banana - Branding & Packaging


  • Jana Banana

    Our task was to develop a brand of wholesome banana bars with an international look and feel
    with an outstanding presence on the shelves.

    Jana Banana was created with original recipes for a low-calorie, high fibre snack with no added preservatives.
    We based the brand essence on the insight that a nutrition snack can be colourful, tasty and happy.
    The logo concept was inspired by the famous Brazilian singer Carmen Miranda, who used to
    perform wearing a tropical fruit hat.

  • Project manager: Antônio Eduardo
    Designer: Allan Gomes
    Agency: Obah Design
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