Animated Instagram content ideas for a group of beauty cosmetics brands, meant to be used in paid social ads for young female audiences.
Each client insisted to be as playful, happy and positive as possible when it came to communicating their product benefits. Vibrant colors were protagonists in most cases, and "Chrome Unicorn" palette combinations especially used to be bold and delicate at the same time.
Cheerful props such as candy and confetti were mixed with product images to associate youth perspectives with each brand value.
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