Stefano Odoardi Video Maker



  • branding project for
    stefano odoardi—
    —video maker.

  • Other proposals ↴
  • The project from the beginning focused on the idea of the initials.
    It was necessary to design a symbol that could also bring to the attention the activity carried out, so as to immediately eliminate the idea of monograms that resume the usual classicisms.

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    The idea was to use the overlap of the S and the O, adding a point at the center of the O, thus highlighting an eye and the REC key of the camera.
  • The final logo leaves the idea of the REC button and the eye and points its full force in the movement and in the positive and negative effect that forms a spiral and at the same time the initials "SO". It's in fact an O, divided obliquely that, sliding down following the movement of the cut, creates an S inside.

    The result is a strong symbol, which together with the red, creates a strong impact and an easy memory of it.
  • Design by Antonio Calvino.
    © All rights reserved.



  • ——
    Thanks for watching.


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