Drav - Brand Identity, Packaging, Creative Direction

  • DRAV
    Brand Identity
    Brand Strategy
    Packaging Design
    Photography Direction
    Digital Design

    It was a pleasure to launch a new beer brand icon alongside a set of fearless founders who entered our studio with an idea. Drav is brewed for the young and free, and believes pink is for everyone.
                    The vintage typeface, Windsor, is paired with the industrial and highly functional Suisse to create a distinct contract, marked by an ownable and unignorable colour palette and informational system.

    2020 "A Youthful Visual Identity" - Trendland
    2020 Wedge Is Sensitive To Details In Its Brand Identities - It's Nice That
    2019 3rd Packaging in the World - The Dieline
    2019 Packaging Winner - Communication Arts
    2019 Brand New
    2019 The Brand Identity
    2019 Visual Journal IT
    2019 Fonts In Use
    2018 Grand Prix, Grafika
    2018 "Top 50 Projects of 2018" - The Dieline
    2018 "A Charming Beer With A Vintage Vibe" - The Dieline

    2018 "Drav Delivers A Vintage Inspired Brew" - The Dieline

  • TEAM
    Design Director: Justin Lortie
    Graphic Designer: Olivier Laporte
    Art Director: Nathan Levasseur
    Creative Director of Photography: Sarah Di Domenico
    Art Director of Photography: Guillaume Vaillancourt
    Digital Designer: Guillaume Vaillancourt
    Photographer: Alex Blouin
    Production: Wedge, Ball International