It was a pleasure to launch a new beer brand icon alongside a set of fearless founders who entered our studio with an idea. Drav is brewed for the young and free, and believes pink is for everyone.
The vintage typeface, Windsor, is paired with the industrial and highly functional Suisse to create a distinct contract, marked by an ownable and unignorable colour palette and informational system.
Design Director: Justin Lortie
Graphic Designer: Olivier Laporte
Art Director: Nathan Levasseur
Creative Director of Photography: Sarah Di Domenico
Art Director of Photography: Guillaume Vaillancourt
Digital Designer: Guillaume Vaillancourt
Photographer: Alex Blouin
Production: Wedge, Ball International