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Drav - Brand Identity, Packaging, Creative Direction

Branding, Art Direction, Packaging

- PROJECT FEATURED ON:
- Packaging — 11/30/2018
- PROJECT FEATURED ON:
- AIGA Member Gallery — 11/30/2018

DRAV
Brand Identity
Brand Strategy
Packaging Design
Photography Direction
Digital Design
2018

It was a pleasure to launch a new beer brand icon alongside a set of fearless founders who entered our studio with an idea. Drav is brewed for the young and free, and believes pink is for everyone.
The vintage typeface, Windsor, is paired with the industrial and highly functional Suisse to create a distinct contract, marked by an ownable and unignorable colour palette and informational system.

2020 "A Youthful Visual Identity" - Trendland
2020 Wedge Is Sensitive To Details In Its Brand Identities - It's Nice That
2019 3rd Packaging in the World - The Dieline
2019 Packaging Winner - Communication Arts
2019 Brand New
2019 The Brand Identity
2019 Visual Journal IT
2019 Fonts In Use
2018 Grand Prix, Grafika
2018 "Top 50 Projects of 2018" - The Dieline
2018 "A Charming Beer With A Vintage Vibe" - The Dieline
2018 "Drav Delivers A Vintage Inspired Brew" - The Dieline
TEAM
Design Director: Justin Lortie
Graphic Designer: Olivier Laporte
Art Director: Nathan Levasseur
Creative Director of Photography: Sarah Di Domenico
Art Director of Photography: Guillaume Vaillancourt
Digital Designer: Guillaume Vaillancourt
Photographer: Alex Blouin
Production: Wedge, Ball International