Drav. Brand identity, packaging design, digital design (drav.ca), and overall brand creative direction. It was a pleasure to launch a new beer brand and icon, brewed for the young and free. One that believes pink is for everyone.
Windsor, a vintage typeface, is paired with an industrial and highly functional Suisse to create a distinct contrast, marked by an ownable and unignorable colour palette.
Images captured in an editorial style with
photographer Alex Blouin.
Client Partner: Drav
Design Director: Justin Lortie
Creative Direction: Sarah Di Domenico
Graphic Designer: Olivier Laporte
Art Direction: Nathan Levasseur
Digital Designer: Guillaume Vaillancourt
Photographer: Alex Blouin
Production: Wedge with Ball International