Drav. Brand identity, packaging design, digital design (drav.ca), and overall brand creative direction. It was a pleasure to launch a new beer brand and icon, brewed for the young and free. One that believes pink is for everyone.
Windsor, a vintage typeface, is paired with an industrial and highly functional Suisse to create a distinct contrast, marked by an ownable and unignorable colour palette.
Images captured in an editorial style with
photographer Alex Blouin.
Creative Direction for Photography
Sarah Di Domenico
Olivier Laporte, Justin Lortie