Drav - Brand Identity, Packaging, Creative Direction

  • Drav. Brand identity, packaging design, digital design (drav.ca), and overall brand creative direction. It was a pleasure to launch a new beer brand and icon, brewed for the young and free. One that believes pink is for everyone. 

    Windsor, a vintage typeface, is paired with an industrial and highly functional Suisse to create a distinct contrast, marked by an ownable and unignorable colour palette. 

    Images captured in an editorial style with
    photographer Alex Blouin. 


  • Design Studio
    Wedge

    Design Director
    Justin Lortie

    Creative Direction for Photography
    Sarah Di Domenico

    Designer
    Olivier Laporte, Justin Lortie

    Art Direction
    Nathan Levasseur

    Digital Design
    Guillaume Vaillancourt

    Photography
    Alex Blouin

    Production
    Wedge