Menaud Bières - Brand Identity & Packaging Design

    Packaging Design & Art Direction

    Tall and handsome, Menaud Bières is an elegant table beer as fine as wine. A vibrant colour story is inspired by the symphony of sophisticated flavours they represent. The label system and cigar tag closure and codes kept consistent between the beers and the luxury spirits the namesake is established by. 

    Design Director: Justin Lortie 
    Creative Director: Sarah Di Domenico
    Graphic Designer: Guillaume Vaillancourt
    Art Direction: Guillaume Vaillancourt
    Photographer, on-location: Jean-Francois Sauve
    Photographer, in-studio: Alex Blouin
    Production: Wedge