Menaud Bières

  • Tall and handsome, Menaud Bières is an elegant table beer as fine as wine that comes from Charlevoix, Quebec, Canada. A place informed by its stunning natural surroundings that's equal parts rugged and romantic. Wedge was commissioned by Menaud's founders to design the brand identity, packaging, and art direction.

    Menaud is named after a popular novel in French Canadian literature, set in the region, featuring a hardworking protagonist who is a 'draveur' (logger). The illustration on the bottle's cigar tag in an homage to the character.

    Photography was captured by film to add a distinctive quality, shot in the region with photographer JF Sauve.