INFOCUS Marketing: Rebranding

  • June - July 2010 |
  • INFOCUS Marketing acquired a local printing company in the summer of 2010, expanding its services in the process. The marketing department, of which I was a part, decided that with this change in the structure and representation of the company, a rebranding was in order. 
    In designing other materials for the company, I tried to keep the visual language consistent without being overbearing. The following gallery documents each part of the rebranding for which I was responsible, detailing requirements and thought processes along the way.

  • Business card: back.
    There is ample room on the back of the cards for any notes that an INFOCUS employee or company contact may want to write down, while remaining faithful to the brand.