Voices for Christ: Rebranding

  • Voices for Christ: Rebranding
    September 2010 | www.voicesforchrist.org
  • Voices for Christ approached me to design a new logo and theme for their online ministry. The following gallery details the process I took to arrive at the final approved logo.
  • Logo: before & after.
    I wanted to create a simple recognizable logo with a symbol that could be easily understood without the wordmark.

  • Initial mind-mapping.
    I gathered key descriptive words from my contact and use those as a starting point, along with the name of the ministry. Highlighted are words I chose to carry into sketching.
  • Sketches.
    I started exploring different approaches to the logo. Bottom left and bottom right showed the most promise.
  • Final concept.
    A microphone stemming from the Bible, the spine of which helps form the "C" of Christ.

  • Concept one.
    Client commented that it was difficult to understand that the "platform" was a Bible. Requested a revision.

  • Concept two.
    Client expressed concern about the flipped cross and busyness of the symbol. Requested a revision.

  • Concept three: final.