Alexandr & Co. - Chrysalis Packaging



  • Alexandr & Co.
    Chrysalis Packaging Design

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    Alexandr & Co. introduces its first luxury skincare line - Chrysalis Silk Treasures, which is imported from Europe and made in Japan. The main ingredient of the anti-aging series Silk Sericin, is identified for skin’s self-recovery and increasing vitality.  
    Inspired by the metamorphosis - chrysalis to butterfly, the packaging design echoes with the concept of Chrysalis Silk Treasures and emphasizes the process of beauty transformation. A cocoon is embossed on the Patriot Blue, special-textured paper, which subtly exhibits the protective and regenerative nature of chrysalis with its elegantly flowing lines. Unpacking the box, the colourful, silk-like graphics blossom to highlight the miraculous transformation. 

    Alexandr & Co. 是來自日本的護膚品牌。旗下的首個系列Chrysalis Silk Treasures由歐洲進口,日本製造,成份從天然蠶絲萃取,可對抗衰老,重賦肌膚新生。 包裝設計以「化蛹成蝶」為主題,象徵美麗的蛻變過程。產品外盒以高級紙材製作,低調紺藍散發奢華質感。盒外側角暗藏靜待羽化的蠶蛹,線條細緻優雅,打開盒內則見色彩嬌豔的蠶絲輕皺,如蛹化鳳蝶。 

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    Design Director : Woody Chau
    Art Director : Can Chan
    Graphic Design : Can Chan, Cathy Cheng



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