Alexandr & Co. - Chrysalis Packaging



  • Alexandr & Co.
    Chrysalis Packaging Design

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    Alexandr & Co. introduces a luxury line of silk based skincare products, Chrysalis, which were imported from Europe and made in Japan. Chrysalis entire line of products includes serum, moisturizer, toner, cleanser and eye cream. We magnify the unique concept of silk based skincare products and extend it to the packaging design. Developed the packaging with special paper texture that highlight Chrysalis protective nature, we have also created a surprising glamorous blossom on the inner box. The smooth silk blossom graphic has expressed as a newly born butterfly after using Chrysalis products metaphorically. Throughout the packaging design, a mystery, elegant tone of voice expresses the perfect moment from Chrysalis to butterfly.

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    Design Director : Woody Chau
    Art Director : Can Chan
    Graphic Design : Can Chan, Cathy Cheng



  • Outer box design with a subtle embossed chrysalis




  • User manual


  • Packaging of Seriglow Exlixir


  • Packaging of Seriguard Moisturizer



  •  Details of the outer box


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