While the coffee category is extremely saturated and commercial, we were approached to work on a new coffee brand that is set to hit the market for packed coffee, as well as a coffee shop with a new concept; introducing the third wave coffee movement in Egypt. Our client had one thing in mind: coffee is a passion, not a commodity. With this starting point, we created a strategy for this brand that is aimed at the real coffee lovers out there, giving them a brand that reminds them of their passion for quality, artisanal coffee.
30 North is a story, one that unfolds with every bean, every brew, and every tale that is shared within its genuinely artisanal walls, providing a rich experience for the senses. Driven by their love for coffee, as well as their quality and expertise, 30 North is set to bring back the art of making coffee. Which is why we were inspired by coffee art, and the smooth indulging texture of coffee and the shapes that are for