Slantways Brewing Company - Branding

  • Slantways Brewing Company
    Slantways Brewing Company wanted their brand identity to be as unique as their name. Inspired by Willy Wonka & the Chocolate Factory, their namesake comes from a line in the movie about the Wonkavator, which is like an elevator, but can go sideways, and slantways, and longways, and backways. Just like the beer they brew, the branding is for the curious.

  • Multiple Options; One Identity
    We knew that Slantways needed a playful approach with the type, mark, and colors. Creating a variety of brand marks, we developed a visual language that can be used in a variety of situations. Something that's important for breweries is the ability to adapt their brand onto various types of collateral.

  • A website as unique as the brand
    Using custom assets and some web-based animations we were able to bring the story to life with limited space. While Slantways completes their brewery we developed a responsive, single page website that shows off the brand and delivers their message of passion, excitement, and a little bit of weirdness on all screen sizes.