BlendIn Coffee Club
We partnered with our friends at BlendIn Coffee Club to bring their tree-to-cup coffee experience to life. The owner of BlendIn has an impressive resume of achievements and accolades in the coffee industry. From the start, we knew this would be a project that would shine. Before any beans were roasted or any leases were signed, we developed a clean, crisp brand that complimented their vision and their dedication to coffee. We worked closely with the BlendIn team to create the brand identity, brand language, menu system and a flexible e-commerce website. If you ever pass through Sugarland, Texas make sure to stop by one of the most "Instagrammable" cafes you'll ever see.
Pursuing the right balance
BlendIn needed an identity system flexible enough to be comfortable on a monument, a saucer, coffee packaging, and everything inbetween. Our team produced a variety of marks to be used on multiple applications while remaining clean and on-brand.
Visually communicating the flavors
BlendIn combines their knowledge of chemistry, coffee beans, roasting, and brewing methods to create the perfect cup. We created cards to communicate the flavor notes of each bean. Each coffee has an abstract pattern whose colors hint at the flavors within. Gold foil on the white, vacuum-sealed bags brings elegance and quality to the packaging that truly represents the time and effort put into each roast.
More than coffee, more than a website
BlendIn is more than just a coffee shop. Our team created a responsive online presence to match their brand and in-store experience. Built on a powerful content management system, the team at BlendIn has full control over content, products for sale, events, and news.
We created an intuitive and unique filtering system based on flavor profiles for their e-commerce store. Drag and drop until you've dialed in the perfect roast.