Punchline Conversion Copywriting Presentation Deck

  • Julia created this slide deck for presentation by Lianna Patch of  Punchline Conversion Copywriting and SNAP Copy at the 2017 Unbounce Call To Action Conference in Vancouver. Lianna specializes in humor-based conversion copy for landing pages, emails, and ads—so all imagery had to effectively complement her razor-sharp wit and weakness for puns. The neon-tinted, joke-packed “Show Dogs & Dead Horses: How to Edit Your (Own) Copy To Effectiveness” appeared behind Lianna on stage at a massive scale, earning praise from conference attendees and organizers alike.