Santa Barbara City College Campus Maps and Style Guide

  • Brand style guide creation (the first in 14 years), wayfinding illustration and design for Santa Barbara’s world-renowned community college. Our style guide established uniform, consistent, and easy-to-follow standards and procedures for campus departments and organizations using the SBCC branded identity assets. Our map design standardized brand identity across the school’s three general-use maps (the main campus and two satellite campuses), paying special attention to visual hierarchy and iconography. The final products had to be versatile (for use online, in print publications, and on-campus kiosks), visually hierarchical, and beautiful—so a user can, at a glance, get where they need to go.