Brand identity and collateral design for a Northern California social research firm. Applied Survey Research
(ASR) sought a fresh and energetic redesign for their existing brand. We collaborated with their in-house creative team, developing an identity of “data as a catalyst for change.”
We created a logo lockup amplifying existing ASR traits: an icon combining bar and pie graph data, a customized logo typeface, and a revitalized color palette. We consolidated overall typography into two versatile, usable font sets and also cranked up the existing ASR blue to a vivid sapphire, supporting it with four cool tints and three accent colors.