Art Direction, Branding, Packaging, Tone of Voice
Sweet Dough is a Brooklyn based artisan food maker, who creates ready-to-bake cookie dough from sustainable, organic ingredients. Sweet Dough approached us for a branding suite and repackage, as they had been growing from a fledgling apartment-business into an established brand.
Studio HMVD created a brand that could appeal to a wide range of shoppers– from families to busy epicureans. Certain elements reference the homespun nature of baking, while an overall modern aesthetic speaks to the convenience and ease of the product.
Since the redesign, Sweet Dough's reach has expanded from local specialty food stores
to national distributors and retailers.