Suspiria Movie Poster

  • We were commissioned by Amazon Studios
    in Los Angeles to create an official movie
    poster for Suspiria (2018) directed by
    Luca Guadagnino

    As well as being a promotional poster for the
    movie, we also produced two limited screen
    prints. Available to buy here:
    Printed by White Duck Editions in Bath, UK.

    (The primary Suspiria logotype is created
    by Dan Perri, designer of the original
    Star Wars logo).
  • The poster is inspired by the ‘Volk’ dance
    performance which appears late in the movie.
    The dance is a pivotal scene, full of all
    the right kinds of tension and energy.
    We created the design as if it were a poster for
    Volk, almost so one could imagine the artwork
    appearing on a wall within the film itself.

    The teeth elements down the side of the poster
    are a reference to the floor tiles that feature
    in the reception of the dance school.
    When two posters are placed side-by-side they
    form an arrow just as they do on the floor.
  • The movement and body shapes in the
    routine led us to look for visual inspiration in
    Hindu art, specifically depictions of Nataraja,
    The Lord of Dance. This triggered the idea of a 
    circular shape, representing the cycle of life.
    We imagined Dakota Johnson’s hair as fire,
    with her holding the fate of the dancers around
    her. At the centre an eye shaped opening
    reveals itself. All of which hopefully becomes
    clearer after experiencing the movie!

  • The typeface used for the credits is Eurostile,
    created by Italian designer Aldo Novarese,
    and used on the original poster for Dario
    Argento’s original 1977 Suspiria. 
  • Client: Amazon Studios
    All Photography © White Duck Editions

    Prints available here: