Woolworths Soap Shop

  • Woolworths Soap Shop
    Packaging Design
  • Briefed to create a packing solution for soap that could be offered in a vast array of design styles – traditional, decorative, classical, modern, abstract and typographic – the result was a visual feast for the consumer. The use of tins as the vessel was chosen for the Christmas Soap Shop and became the best-selling seasonal gift in 2011. Soap variants stood out from each other, each appealing to a different type of buyer.