Client: Zonice is a frozen yogurt cafe chain located in Saudi Arabia.
Challenge: Our task was to refresh the overall look of the brand, to fine-tune the strategy and to create a complex brand
identity guideline that would result in covering all of the aspects of the touchpoints of the brand. The gamut runs from
developing logomark and slogan to creating illustrations, packaging, and both interior and exterior design.
Zonice brand has a cheerful, friendly, and happy tone of voice. Hence, we revised all the brand materials initially
and created a branding system with a compelling character, descriptive and detailed illustrations and other various
brand assets that transmit this tone in the solely bright and precise way subsequently.
“Freshly Made Happiness” is the slogan that highlights the true essence of the core values of Zonice brand.
We found it critical to emphasize that only fresh ingredients combined in order to deliver pure and genuine happiness. Fortunately enough, it rather sounds good in Arabic, at that :)
Brand Identity Guidelines + Brand assets
We aimed to create a strong, bright, and dynamic brand identity that would communicate brand’s values throughout a broad spectrum of various touch points. A powerful mix of colors, customized font, memorable character combined with meaningful icons, set of illustrations, and a friendly copywriting led to the creation of a rich Zonice visual language that can effortlessly transform any object or space into the brand territory.
Most of the mass food serving business in Saudi Arabia is built on franchising. It was important to develop a robust
and well-established local brand that could easily communicate with its customers in both English and Arabic tongues. Rebranding strengthened the perspectives of growing the business within the local market and provided its further
expanding to other countries down the road.
The neon is one of the main brand assets of the style. Basically, it is the drawing of the world “Zonice” with its numerous characters and unique atmosphere on the walls of a cafe and some of the branded items. This aspect adds a dynamic touch
to the style, thereby making it literally talk with the visitors. The Penguin, who is the main Zonice’s hero, has just written the
word “Cool” on the exterior signage, while the neon thread, which is built in the floor starts from the outside and leads inside, saying “Hello”.
The chain of Zonice cafes introduces traditional locating within the city buildings and also those that are situated
in the shopping malls. Each Zonice location has a specially reserved counter, where a prospective customer can choose
different products and place his order. Additionally, this counter contains the showcases with ice-cream with a rich selection
of toppings, menu, POS, and a section for kids with a unique sidestep that allows the little ones to see the range of toppings
they can choose from. Also, we placed an information stand with the fresh news and brochures, refrigerated cabinet
and shelving unit for the takeaway products, main sitting area, counter seats with the sockets for charging devices,
and disposal unit. What is more, an outdoor sitting area can also be placed if there is a specific location which can be
qualified to execute such action.
Zonice is presented in a number of locations all around Saudi Arabia. One of our principal tasks was to support the growth
of the business by providing every new franchising partner with the correspondent materials. We are responsible for area planning, technical documentation and 3D visualizations of new locations, let alone we supervise our client on every step.
Account Manager – Daria Svidchenko
Technical Drawings – Liza Kudinova, Elena Guryeva